Set myself a copywriting brief… yay words!
Social media is so much more than liking statuses, I honestly don’t think it’s an over statement to say that twitter can change the world for the better, as can Facebook. After the the London Riots in 2011 I communicated with the creator of #RiotCleanup on twitter and created this facebook group helping to organize the clean up efforts.
Feel good drinks.
‘Only the nice bits’
Plan. because I am a girl campaign.
We had to come up with a new product for an already existing line,
My idea was Heniz duality.
(All Scamps are by me)
The target audience is primarily young people (16-25) that would see this as being for them as it fits in with the trend among young people of mixing sauces such as mayonnaise and ketchup, it’s also a fun fresh idea which hasn’t been done before so young influential types will want to be the first to have and try this product, within this bracket we want to target students who are living together in shared housing/ halls. We also wanted to appeal to young families where the parents may like different sauces and the children would be attracted by the new concept and want to try it.
Although those are our main target audience I think this could be a mass product to be picked up and tried by everybody. As an addition to an existing line at Heinz people are already familiar with the flavours this combined with the two separate lids for the nozzles give the product the ability to be used to pour two sauces at once or to use them separately giving more control to the user of the product, if there was only one lid it would appeal to more of a niche market of young adventurous types and those who already mix the two sauces together but with the two lids this then means that it is extended into a wider audience of couples and people who buy communal food where one likes one sauce and the other likes a different one.
Brief: Get young people using salad cream, make it interesting, get people to use it on different foods.
creative: use it on everything and anything. a boring house, a normal looking man having a sandwhich with salad cream, it’s good and this gives him the idea to put it on last nights pizza, this taste sensation fires his imagination and fast crazy scenes with fast pace music and him using salad cream in crazy day to day places.
flirty flyers for a local night club, why should people go to the club? of course the same old “good music” and drinks, but you could get that with some mates at home, so meeting new people and having a bit of a flirt is what I went with.
The brief was to create illustrated stamps that encourage people to send letters.
I chose children as my target audience as they have been born into a world where e-mail and social networking are a essentialpart of day-to-day life and need to be given a reason why they should send letters, I though about what makes a letter better than an email and the only reason for sending one really would have to be that people like getting letters, they are more personal and make people feel special.
The size of the medium was hard to work with but knowing what to take out of the copy so that it would be legible but also still make sensewas a good experience.
I drew the images in a cartoon style to appeal to the target audience then scanned them into photoshop to edit them and add colour.
(I have prtinted them real size and yes, you can read the text)
The work we did for Nando’s to advertise the new card.
The theme was a celebration and I wrote the copy in the leaflets to have a casual friendly feel.
practicing fashion shots as iv’e not had much experience with this style.